Deliverability
How to land in the inbox, not the spam folder
Three small settings on your domain, plus a few sending habits, decide whether your email is trusted. This page explains each one in plain language.
The three records to add
Says which servers are allowed to send email for your domain.
Add a TXT record on your domain with the value your sending provider gives you, for example "v=spf1 include:_spf.provider.com ~all". Only one SPF record per domain.
Adds an invisible signature to every email so the receiver can prove it really came from you.
Your provider gives you one or two records to add. Paste them exactly — a single missing character breaks the signature.
Tells Gmail and Yahoo what to do if a message fails the two checks above. Both now expect it from bulk senders.
Add a TXT record named _dmarc with the value "v=DMARC1; p=none; rua=mailto:postmaster@yourdomain.com". Start with p=none and tighten later.
Records live with whoever manages your domain (Cloudflare, GoDaddy, Namecheap and so on). Changes usually take effect within an hour.
Habits that keep you trusted
- Warm up a new domain: start at 20–50 emails a day and increase slowly over two to four weeks.
- Only mail people who asked to hear from you. Bought lists are the fastest way to get blocked.
- Keep the From name and address the same. Constant changes look suspicious.
- Avoid shouting subject lines, excessive exclamation marks and money-promise wording.
- Remove bounced and complaining addresses immediately — we suppress them for you automatically.
- Ask a few early recipients to open, reply, or mark you as 'Not spam'. Real engagement teaches the filters.
We handle the hard part
Sending servers, rotation, speed limits, warm-up caps and unsubscribe handling are managed for you. You bring the message.